Spruce Peak at Stowe is the real estate division of Stowe Mountain Resort. Needing its owned, well-branded new website, we had to deliver on the following objectives:

• Accurately define and reflect the Stowe Mountain Resort brand and unique real estate products
• Sell more real estate by driving leads and selling the Experience Stowe Package
• Attract unique visitors and maintain their interest with compelling, brand-centric design
• Improve usability to create an easier, intuitive online experience for the customer
• Improve content management capabilities for self-administration
• Solid design that displayed well across all devices

The new site focuses on the user on the Stowe Mountain Resort experience, displaying the area's beauty and unique products through vivid photography, on-point messaging, and unique methods of engaging the site visitor.  With increased leads from qualified site traffic, Spruce Peak at Stowe is ready to engage Nichols Interactive talented team in integrating the local MLS into the site.