Snell Real Estate is the largest independent luxury real estate brokerage in Baja, specializing in the finest properties available in Los Cabos. As the top-selling, high-end real estate company in Los Cabos, new corporate ownership in 2011 warranted a revamp and rebranding of the original website built in 2002. Project goals included:
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Generation of quality leads
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Increase site traffic and time on site
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Improve creative design for a highly experiential website that engages and maintains users’ interest and inquire about real estate in Los Cabos through awe-inspiring imagery and rich content
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Utilize an open-source platform for significantly increased staff capabilities to maintain content, flexibility of design, and longevity
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Integration with PropertyBase (CRM) including low site load and automated individual property brochures
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Full Social Media Integration on designated platforms
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Improve Search Engine Marketing capabilities and results in conjunction with a comprehensive and integrated social media, SEO and PPC campaign
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Improve customer portfolio section (“Favorites”)
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Agent Micro-Sites
Nichols Interactive's unique process again has proven successful, having achieved all of these goals that incorporates well thought-out navigation and usability, in-depth search marketing strategy both on and off page, and beautiful design that clearly displays the beauty of the luxury properties available and Mexico's infamous Baja.