Heritage Hotels & Resorts
Heritage Hotels & Resorts came to Nichols Interactive with an outdated site in need of an overhaul that addressed these issues:
- outdated look and feel that did not display well the high quality, diverse hotels in its collection
- improving display on all devices through responsive design
- lowering the costs of site maintenance and changes
- improved navigation and usability
- improve SEO power
Nichols Interactive's unique approach has proven successful for Heritage Hotels & Resorts. With nearly 2,000 qualifed site visitors in the first two weeks post-launch, 43% of which originate from search traffic and look at an average of 2.75 pages, the online audience has higher interest in the site. The staff's ability to easily change content in the Drupal 7.0 CMS allows for on-the-fly site maintenance by various individuals.
A good website design and development firm balances SEO with solid branding, customer usability and goals, and business goals. That's the Nichols Interactive difference.