Five Steps to Success
Customer Goals, then Business Goals
It's all about Conversions

A Proven Process

Our engagement will begin with an in-depth understanding of your overall online presence. Through direct consultation and a thorough analysis of your site, our experts will become immersed in your interactive goals. We then implement a proven process of empirical research, rigorous analysis, proprietary SEM strategies, and robust tracking/reporting. In addition, our professional techniques will be fully disclosed to your team through ongoing strategy documents.

Step 1 - Plan & Discover

In addition to identifying the overall features and requirements, we’ll focus on:
  • Brand Definition
  • Current Overall Marketing Strategy
  • Customer Profiles and Target Market Definition
  • Review of current analytics and Search Marketing programs
  • Competitive Analysis
  • Business Goals
  • Customer Goals
  • Technical requirements
  • Systems Integrations

Step 2 - Establish a Search Marketing Plan

  • Opportunity Assessment 
  • Competitive Analysis
  • Keyword Research
  • Strategy Creation and Management
  • On-Page SEO Implementation
  • Off-Page SEO Implementation
  • Content Marketing Strategy and Management
  • Paid Per Click Budget and Strategy (PPC)
  • Website Transition Plan (to retain existing search rankings)
  • Monthly, quarterly or annual tracking and reporting

Step 3 - Design

Driven from your brand, customer goals and business goals, we'll focus on:
  • Information Architecture
  • Wire Frame Development
  • Design Comps for Home Page, and Second Level pages
Design is one of the most scalable elements of any website redesign project.  We can provide anything from template designs that fit your customer/business goals, to fully branded custom designed site that speak to your audience and keep them on your site.

Step 4 - Develop/Build

Driven from your brand, customer goals and business goals,  we'll focus on:

  • Module Research, Implementation
  • Configuration of content and modules to streamline for ease of administration
  • Theme Development
  • Custom Application Development
  • Third Party Systems Integrations
  • Social Media Integration
  • Webforms and related databases
  • SEO On-Page Strategy Implementation
  • CMS Training

Step 5 - Launch, Review, Revise

Get ready to launch the new site and follow up to ensure you're happy with your new site.  
  • Quality assurance testing
  • Final content review/functionality testing
  • Google Analytics/Webmaster Tools testing
  • Cross-browser optimization and testing
  • 301 Redirects
  • Monthly Google Analytics, SEO and Social Media Reporting
  • Review of Successes/Failures and provide solutions
  • Ongoing maintenance and consulting ONLY at your request