Our engagement will begin with an in-depth understanding of your overall online presence. Through direct consultation and a thorough analysis of your site, our experts will become immersed in your interactive goals. We then implement a proven process of empirical research, rigorous analysis, proprietary SEM strategies, and robust tracking/reporting. In addition, our professional techniques will be fully disclosed to your team through ongoing strategy documents.
Step 1 - Plan & Discover
In addition to identifying the overall features and requirements, we’ll focus on:- Brand Definition
- Current Overall Marketing Strategy
- Customer Profiles and Target Market Definition
- Review of current analytics and Search Marketing programs
- Competitive Analysis
- Business Goals
- Customer Goals
- Technical requirements
- Systems Integrations
Step 2 - Establish a Search Marketing Plan
- Opportunity Assessment
- Competitive Analysis
- Keyword Research
- Strategy Creation and Management
- On-Page SEO Implementation
- Off-Page SEO Implementation
- Content Marketing Strategy and Management
- Paid Per Click Budget and Strategy (PPC)
- Website Transition Plan (to retain existing search rankings)
- Monthly, quarterly or annual tracking and reporting
Step 3 - Design
Driven from your brand, customer goals and business goals, we'll focus on:- Information Architecture
- Wire Frame Development
- Design Comps for Home Page, and Second Level pages
Step 4 - Develop/Build
Driven from your brand, customer goals and business goals, we'll focus on:
- Module Research, Implementation
- Configuration of content and modules to streamline for ease of administration
- Theme Development
- Custom Application Development
- Third Party Systems Integrations
- Social Media Integration
- Webforms and related databases
- SEO On-Page Strategy Implementation
- CMS Training
Step 5 - Launch, Review, Revise
Get ready to launch the new site and follow up to ensure you're happy with your new site.- Quality assurance testing
- Final content review/functionality testing
- Google Analytics/Webmaster Tools testing
- Cross-browser optimization and testing
- 301 Redirects
- Monthly Google Analytics, SEO and Social Media Reporting
- Review of Successes/Failures and provide solutions
- Ongoing maintenance and consulting ONLY at your request