Situation Analysis

The current website is showing its age. It is not RWD. It does not do a great job of getting planners excited about out destination.

The website does a number of things well…Content Management by Members… RFP form to match Planners with Members…Listing Destination

The number one business goal is to generate leads for its members.

1. Design

Promotion + Presence = Conversion

The question is , how do we get there...

• Your Brand
• Client Goals
• Business Goals
• Competition
• Analysis of Current Site (GA/Usability)

2. Functionality/Usability Blending Customer Goals & Business Goals

http://www.nicholsinteractive.com/arrigoni-woods

3. Relevant Experience

Uniquevenes.com and Newenglandinnsandresorts.com

Extensive Lead Generation Strategies (Usability Testing, A/B Testing and many years of experience.)
Member tools (self-manage content without compromising the site for planners, view leads)
UV Tools for Member Retention (emails, follow up emails, monthly summary reports)

4. Work Samples

http://www.novaguides.com
http://www.sprucepeak.com
http://www.snellrealestate.com
http://www.vms.edu
http://www.gobreck.com
http://www.marquesataos.com

http://www.lodgeatlionshead.com
http://new.lodgeatlionshead.com

http://www.nicholsinteractive.com/arrigoni-woods

5. Q & A