Presentation to Destination Colorado


Situation Analysis

The current website is showing its age. It is not RWD. It does not do a great job of getting planners excited about out destination.

The website does a number of things well…Content Management by Members… RFP form to match Planners with Members…Listing Destination

The number one business goal is to generate leads for its members.

1. Design

Promotion + Presence = Conversion

The question is , how do we get there...
  • Your Brand
  • Client Goals
  • Business Goals
  • Competition
  • Analysis of Current Site (GA/Usability)

2. Functionality/Usability Blending Customer Goals & Business Goals

3. Relevant Experience and

Extensive Lead Generation Strategies (Usability Testing, A/B Testing and many years of experience.)
Member tools (self-manage content without compromising the site for planners, view leads)
UV Tools for Member Retention (emails, follow up emails, monthly summary reports)

4. Work Samples

5. Q & A

-A A +A