Vail Mountain School: Learn More
Colorado Independent School Gives Website a Facelift

www.vms.edu

Vail Mountain School

Vail Mountain School is the only independent school in Colorado's Rocky Mountain communities in Eagle and Summit counites. The school's mission is to prepare students intellectually, emotionally, and ethically to thrive in a collegiate setting and beyond with the life-long purpose of active participation in global citizenship.

VMS reached out to local digital marketing agencies to assist with redesigning and redeveloping its website to reflect its new branding effort, Learn More.  They chose Nichols Interactive to perform this task because of our depth of talent, high level of expertise in digital marketing and website development, and experience.

Goals

  1. Increase phone calls and email inquiries to tour/apply
  2. Increase visitor time on site for core navigation to 5-10 minutes
  3. Better explain curriculum and ease navigation
  4. Social Media feed integration
  5. National brand awareness
  6. Improve teacher recruiting

Solutions

  1. Drupal's powerful 7.0 platform provides a robust open-source platform to allow flexibility for content types, design, integration of Google calendars, special sections, and more.
  2. Our in-depth discovery process with several team members revealed the school's new branding initiatives, overall marketing program, audience definition, inspirational sites, and clearly defining the needs and wants for responsive design.
  3. Creative Director-Web Allison Burgund designed the site to incorporate
  • new branding based on various collateral recently produced for the school's new marketing initiatives
  • an extensive information architecture that makes it easy to navigate and find information quickly
  • display the spirit of the school and its students, faculty and administration
  • display several specialized elements and sections for targeted audiences
  • integrate a Facebook feed and social sharing methods in new ways
  • showcase the high level of qualified staff and faculty 
  • showcase the student body to attract students and parents from across the U.S. and internationally

Contact us today for more information or to speak with a website consultant. Nichols Interactive specializes in the hospitality, resort and tourism industries with scalable solutions that work.