New Website Design Achieves Strict Goals
Rebranding, Easy Nav, SEO Among Top Goals
Cranwell Resort, Spa and Golf Club
Cranwell Resort, Spa & Golf Club, an award-winning resort in the heart of the culturally rich Berkshires, had a robust website that needed streamlining and upgrading. The resort offers a wide variety of amenities that requires a well-designed navigational structure, and their mobile website CMS also needed consolidation for more efficient administration. After an in-depth examination of their branding, they turned to Nichols Interactive to enhance their online presence and reach new audiences.
- Use an open source platform and responsive web design that displays well on mobile devices and touch screen technology
- Attract new, unique visitors and maintain their interest with compelling, brand-centric design
- Improve usability to create an easier, intuitive online experience for the customer
- Improve content management capabilities for self-administration
- Improve search engine optimization strategy and execution
- Drupal's powerful 7.0 platform provides a robust open-source platform that easily integrates with Cranwell's booking engine, email platform, spa and golf reservations systems, and dining reservations sytems. Creative was implemented with responsive design.
- Following our in-depth branding study, Creative Director-Web Allison Burgund developed the look and feel of the site using key elements of Cranwell's overall branding program.
- Cranwell's marketing team work closely with our creative and SEO teams to develop a search engine optimized, easy-to-use navigation that allows site visitors to find information quickly.
- Drupal's powerful 7.0 platform allows Cranwell staff to have control over all content, settings, forms, databases, and more for simple content management on the fly.
- Nichols Interactive's SEO experts researched, strategized and implemented an effective SEO program that integrates with off-page search marketing and digital advertising and a solid content marketing strategy to improve SEO efforts.
Contact us today for more information or to speak with a website consultant. Nichols Interactive specializes in the hospitality, resort and tourism industries with scalable solutions that work.