News & Announcements Blogs

Nichols Interactive Receives Award for Outstanding Achievement in Web Development

September 30, 2014
Web Marketing Association is proud to present this 2014 WebAward for Outstanding Achievement in Web Development to the Vail Mountain School and Nichols Interactive.

About the Award
Winning Entry: Vail Mountain School
Winner Name: Vail Mountain School
Award: Outstanding Website

About the Team
Communications Manager, VMS: James Mill
Vice Chair, Board of Directors, VMS: Anne Marie Keane

NI Named as Agency for Southern Explorations

Vail, CO-Based Agency to Guide Brand Management and Marketing Strategy for Seattle-Based Adventure Travel Company. Nichols Interactive, Vail’s premier full service marketing agency, announced today that it has been selected as the agency of record for Seattle-based Southern Explorations.  The company is the United States leading tour operator for adventure travel to South and Central America, and An

Marketing Internship Program Initiated this Summer

Vail, Colorado - June 6, 2014 - Nichols Interactive announced the addition of Eimile Pesch as its first marketing intern as part of its expansion and education program. Ms. Pesch’s responsibilities encompass writing and creating content for media channels such as radio, print, and websites, media relations and press releases, sales assistance, and internal and external marketing for the company.

Laura Waniuk Joins Nichols Interactive

Vail, Colorado - March 25, 2014 - Nichols Interactive is pleased to announce the recent hire of Laura Waniuk as Business Development Manager.  Her responsibilities include creating and sustaining meaningful relationships with new clients with digital and traditional marketing needs in the local, regional and national markets in the resort, tourism and travel industries.  “We are excited to have Laura join our team,” said Managing Director Jerry Nichols.  “Her talent and capabilities will help us handle the growt

Drupal vs. Wordpress vs. Joomla

Comparison of the 3 Most Popular Open Source Platforms. With heated debate over what platform is better, we'll tell you now that any platform-loyal shop will always tell you theirs is best. How can you find an objective opinion on what is best for your business?

Here are a few factors to consider:

1) How big will your site be:

Bringing Your Website Up To Date

Why Do You Need an Up-to-date, ROI driven Website?

You're not ready for a website redesign, right? It's going to cost a lot and suck up all my free time. But, you need to ask yourself the following questions to assess the situation:
  • What platform am I on?  (Hint: if you're in Cold Fusion (CFM) or prorprietary HTML, it's time).
  • What is my brand and is my current site truly reflective of it?
  • How does my current site communicate to my target markets?

The Basics of On-Page SEO

On-Page SEO 101: What is it? On-page SEO is exactly what it says: search engine optimization on any page on your website.  SEO used to be all about programming in meta descriptions ad title tags, and link building was "in" for a while.  SEO experts were "keyword stuffing": placing a word or phrase they wanted to rank for in a piece of content as many times as they could. This alerted  search engines that a site was relevant for a particular topic, and the page would be found at the top of the search results.  The problem?

Case Study: New England Inns and Resorts Association

Goals: Improve Usability & Brand Presence, Lower PPC Budget

With its quaint seaside towns, powdery ski slopes, and breathtaking year-round beauty, New England is a vacation paradise as diverse as it is vast. And the New England Inns & Resorts Association is the ultimate guide to this storied region.

Nichols Interactive Launches as Vail, CO's Premier Marketing Agency

Nichols Interactive principals Jerry Nichols and Katie Campbell announced today the launch of Vail’s premier digital marketing agency, offering website design and development, social media, search marketing, and traditional marketing services such as creative, advertising and public relations services.