NI Named as Agency for Southern Explorations

Vail, CO-Based Agency to Guide Brand Management and Marketing Strategy for Seattle-Based Adventure Travel Company. Nichols Interactive, Vail’s premier full service marketing agency, announced today that it has been selected as the agency of record for Seattle-based Southern Explorations.  The company is the United States leading tour operator for adventure travel to South and Central America, and Antarctica.

Nichols Interactive has been tapped to rebrand the company, as well as streamline Southern Explorations’ digital and traditional marketing efforts into a single integrated strategy.  The branding effort began last spring, and will integrate a new website, augmented social media efforts, email marketing, advertising, search marketing with geo and contextual targeting, outreach, events and sponsorships, and public relations into the new strategy.

“We are thrilled to have been chosen to work with Southern Explorations,” said Nichols Interactive Managing Director Katie Campbell.  “The plethora of opportunities for this company to grow with elevated branding efforts and growth on all platforms make Southern Explorations’ one of our most exciting projects.”

“We are excited to partner with Nichols Interactive and extract the talent of their marketing team,” stated Southern Explorations Founder and President Justin Laycob.  “The overseas travel industry has changed dramatically since our inception 10 years ago, and our audience has high standards of communication, similar to that of luxury travel.  The expertise and experience they bring to the table in this arena is unmatched.”

Nichols Interactive – Engage with Vail’s Premier Full Service Marketing Agency.  For more information, call us at (970) 306-4393.

Nichols Interactive appointed Southern Explorations' agency of record.ABOUT SOUTHERN EXPLORATIONS

Southern Explorations is one of the leading tour operators to South and Central America and Antarctica. Based in Seattle, the 10-year-old company was the industry's first to provide customized, small group based adventure travel tours to clients from around the globe. Their expertise and extensive network of personal relationships throughout these countries allows them to provide a 100% safety record and insight into the beauty of the landscapes and cultures of these destinations. Southern Explorations - Travel Reimagined. For more information, call 877.784.5400.