First published on September 27, 2016 by Matt Southern, Search Engine Journal
Remarketing is now available on Google AdWords that is designed to "close the loop" across multiple devices.
Ads will be remarketed to users across websites, apps and beyond. Google Display Network and DoubleClick Bid Manager can assist with targeting your ad to the user across their multiple devices.
Full control is given to set the frequency of the ads, to ensure that the audience does not feel overwhelmed by the advertising.
Cross-device remarketing using AdWords can help keep your business at the top of mind of your consumers.
Click here for the full article by Search Engine Journal.
Photo Courtesy of Search Engine Journal.