Top Tips for Optimizing for Bing in 2018
If your business has forgotten about Bing, this "underdog" search engine might present a prime opportunity beyond optimizing for Google.
A surprisingly substantial amount of search volume and traffic conversions is generated with Bing and Yahoo, which is powered by Bing.
With a search market share of 33% in the United States, and a 23% mobile search click share rate, it might be time to take another look at Bing.
Here are some tips for optimizing for Bing:
Use Exact KeywordsWhile exact-matching keywords do not matter as much to Google, targeted keywords are more preferential to Bing. While taking care to not keyword-stuff your pages, exact keywords rank better on Bing. Be sure to use exact-matching keywords in your domain, meta descriptions, and H1 and H2 title tags.
Focus on Link Building (Quality & Quantity)Bing weighs high-quality, organic links just as much as Google, however Bing also places more emphasis on the age of domains, and favors domains that end with .gov, .edu, and .org extensions.
Aim for Strong Social SignalsSocial signals are a key ranking factor for Bing, and therefore an influential, organic social media presence is necessary for ranking well on Bing.
Expand with Multimedia Content
"Content is what Bing seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results." - Bing Webmaster Tools
Bing's image feed and visual search are some of the highlights of this search engine, and represent some of its most competitive features as compared with Google.
Bing is also able to crawl and understand Flash websites, so high-quality images and videos are even more important for optimization.
While Google still holds the largest search engine market share, businesses should be aware of the lucrative opportunity for ranking higher on Bing.
For more information on search engine optimization, please contact Nichols Interactive today.