Web Site Design and Marketing Services Since 1996
Professional Experience. Specialized Knowledge.

Established 2008

About Nichols Interactive

Web Site Design and Marketing Agency - Why Nichols?

vail web design, marketing agencies, ad agencies, heritage hotels and resorts, new mexico hotelsProfessional Experience

Our team members have served in leadership positions in the resort, hospitality, travel, ski and technology industries in companies that include: Vail Resorts, RTP Interactive|, ACTIVE Digital,  Westin Hotels & Resorts, AGENCY.COM, and Spark Creative.

Specialized Knowledge.

Nichols Interactive specializes in the resort and recreation industries. As such, we study resort and travel consumer preferences and buying behavior, both through our own primary research studies as well as through leading research institutions such as Forrester Research, PhoCusWright, and Smith Travel Research. We’re learning about—as well as creating—industry standards and trends through the implementation of best practices.

We Live It.

Our office is located in Edwards, Colorado, in the Vail Valley.  Our team members live in a ski resort community and understand its benefits, challenges and nuances.  Daily interaction with resort employees, visitors and tourists alike gives us an intimate understanding of what they need to have a seamless, frustration-free experience.


Your account will be handled by small team who has a vested interest in your success. 

Managing Director: Jerry Nichols

Jerry Nichols has 18 years of experience in marketing and web development in the resort, destination, and hospitality industry.  The sites and solutions he developed assisted these industries in becoming the first to cut its teeth in internet sales and marketing.  Using his ROI-focused web development process, he addresses the goals of customers, businesses and brands.  Previously, Jerry was the Director of the Interactive Group of Active Digital, and served as Vice President of RTP Interactive where he was responsible for the delivery of internet solutions to companies worldwide including Callaway Gardens, The Little Nell, The Lodge at Lionshead, Hotel Teatro, Gray Line Worldwide, CoachUSA, CoachAmerica, Visit Estes Park and numerous ski resorts including Hunter Mountain, Crested Butte, Jackson Hole, and Telluride.  Prior to this, he started Internetwork, Vail’s first website design and development company, and has 10 years experience in the hotel and hospitality industries.  Jerry holds a BS in Hotel Administration from University of Nevada, Las Vegas.

Application Development & Senior Programmer:  Scott Earnest

Since 1997, Scott Earnest has been developing web applications encompassing a wide array of programming and database disciplines including s PHP, MySQL, Cold Fusion, MS SQL Server, JavaScript, CSS, and XML.  He has extensive knowledge on configuring and customizing Drupal websites, integrating applications including inventory based online reservations systems for both lodging and travel companies, real estate web sites with direct connections to MLS listings, and "members only" and other segregated microsite content management systems.  Scott graduated with a degree in Computer Science from the University of Richmond.

UI Development:  Corey Dickson

Corey Dickson’s Canterbury, New Hampshire roots prepared him well for life in Colorado.  After graduating from the Art Institute of Fort Lauderdale, he joined forces with Internetworks, Vail’s first web site development company.  Since 1998 he has gained proficiency in a wide array of creative design applications and provides expertise with regard to XHTML/CSS.  In his experience at RTP and Active Digital, he implements theme design for popular content management systems including Drupal, Wordpress and Joomla.

Creative - Web:  Allison Burgund

Allison Burgund brings 16 years of design experience to Nichols Interactive.  Her passion for design and her keen comprehension of each unique challenge consistently produces award-winning website design.  Her degree in Visual Arts from the University of San Diego gave her the design experience in print and web needed for the next 14 years at Vail, Colorado’s leading interactive firm, Active Digital (formerly known as RTP).  Her portfolio includes designs for leading brands such as Beverly Hills, The NFL, SeaWorld, Aramark Parks & Destinations, RockResorts, Kicking Horse Mountain Resort, Stevens Pass, Heritage Hotels & Resorts, Cranwell Resort, Vail Mountain School, Beaver Run Resort, and The Little Nell.

Digital Marketing Manager: Michelle Parenti

A native Californian, Michelle holds a B.S. from USC’s renowned Marshall School of Business with an emphasis in Marketing.  Michelle is a certified Google AdWords Partner and an accredited Microsoft Advertising Professional (Bing/Yahoo).  Her extensive expertise in digital marketing enables clients to target customers through search and content networks via text, mobile, video, banner and TV ads online, as well as reaching coveted audiences through geographic and demographic targeting utilizing conversion tracking and linking analytics.  Her vast experience in social media marketing has helped clients find their return on investment through targeted social media channels such as Facebook, Twitter, Foursquare, Google+, YouTube, and Pinterest.  SPECIALITES:  Search Engine Optimization, Pay Per Click, Social Media, Google, Media Buys/Digital Ad Placement, Geotargeting, Contextual Targeting.